Science-led
Grounded in high-quality experimental data and branding literature.
Shua brings brain science into branding and strategy. We combine research rigour with human creativity to help you make sharper decisions for your business or nonprofit.
Evidence, translated.01 / About
The science behind the signal
Decisions are not made in a vacuum. They are shaped by what people see, feel, and infer.
Psychology and neuroscience are at the heart of how people make decisions, and economic decisions are no exception.
People use perceived competence and warmth to judge political candidates, neighbours, and even companies ↗. Subtle visual and verbal cues can signal both, as observed in controlled experiments.
About Founders ↗02 / Our method
Rigour at useful speed
From the lab to your next strategic move.
We translate lab-derived knowledge into actionable strategy for branding, communications, and operations—quickly.
More ↗AI-accelerated
Purpose-built analysis helps us find useful strategic patterns.
Human, always
AI is an analytical tool. Our advice stays creative and human-centric.
< 14business days
Our commitment to a sharper, more useful branding process—without the usual months of waiting.
03 / For businesses
Clearer positioning
Built for ambitious businesses ready to become unmistakable.
We work with small and medium-sized businesses globally, with a particular affinity for initiatives based in Georgia and the UK.
- 01Branding
- 02Strategic communications
- 03Operations
04 / For impact
More good, made clearer
Special rates available
Evidence-driven organizations deserve evidence-driven strategy.
We are particularly interested in supporting effective nonprofits that care about doing the most good possible. If your organization is rigorous about impact, we would love to hear what you are building.
Start a conversation ↗